solo weddings
Kevin's Newsletter #37
As the rate of marriages declines in Japan, 'solo weddings' have become an increasingly popular option for single women to celebrate their youth and independence. We are seeing more and more women trailblazing lifelong careers in corporate environments and forgoing more traditional routes such as marriage and becoming full-time homemakers.
There are some Japanese agencies who are offering "weddings" for single women to encourage them to have "positive feelings about themselves". This package enables women to choose their own bridal gown, bouquet and hairstyle before taking part in a photoshoot in the city of Kyoto.
They say it is offering the opportunity to "experience the feeling of being a princess" to single women who are not sure if they will get married but want pictures of themselves in a bridal gown while they are "young and beautiful".
It also offers the service to women who are already married and for women who "believe that you don't really have to get engaged to be able to wear a bridal outfit".
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Prices start at ¥300,000 (£1,600), which includes a wedding kimono or dress, plus accessories, hair-styling, make-up, hotel accommodation for one night, a wedding bouquet and a mini photo album.
There are a variety of packages to choose from, but since the cheapest starts at around 300,000 yen, just like a real wedding, this may be something that you’ll only want to do once.
It goes without saying that this vacation is probably not for everyone, as to whether this is a glamorous weekend out or a depressing reminder of one’s relationship status really just depends on the individual’s state of mind. Ultimately, though, we see nothing wrong with a woman taking a couple of days to be fussed over, and if there’s a company out there willing to do just that, why not do a little selfish spending?
What do you think of this? Do you think this kind of business is doable in your country?
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